A Practical Introduction to Content Design
Learn how to improve your services by creating inclusive and accessible content that meets your users’ needs.
What you’ll learn
- How content design is different to other types of writing, and the principles behind it
- Practical tips for making content that is clear and accessible
- How to use research to understand your users and inform your content
- How content designers work with other design roles
- How to use content design within real world constraint
Other course information
- It’s run in a small group, with an average size of 15 people
- The course includes some group working (please do include any additional needs in relation to this on the accessibility survey)
- You’ll have the opportunity to ask questions and receive feedback from our experienced team
- The format is approximately 60% theory and 40% practice
- We’ll share course materials afterwards, together with recommendations for further reading
- We also offer 1-2-1 mentoring sessions following the course to provide additional support specific to your work context
Who should come on this course?
- Those who are working in the public or private sector who need to create content for digital services
- Copywriters, editors or those in a communications role who want to learn content design skills
- Those who work alongside content designers
What do people say about this course?
“Encouraging fresh thinking around content design, whatever the content is about and whoever it’s for. Lots of useful recommendations and links provided”
“I very much appreciated the opportunity to participate in this course, particularly as I have worked in communications for 20+ years and a fresh perspective on the work I do day to day is very welcome!”
Do you want to learn as a group?
We can also deliver this course to your team, either online or in person, visit our in-house learning page for more information.
*We want to make sure our courses are available to everyone, so please get in touch with us about a free place if you are unemployed, on maternity leave or on a very low income.
But wait… what is content design?
Content design involves much more than just writing words. It’s about putting yourself in your users’ shoes to find out what they need, and then designing that experience using language they understand. Poor content can result in bad services that are difficult to use which stop people completing their goals.