Designing for Behaviour Change
This course introduces you to taking a user-centred approach to behaviour change design. Learn what is it, how it works, and how it can add value for reframing problems including the environment and sustainability. We’ll take you through 4 core behaviour-centred activities that you can use in your usual design process.
What you’ll learn
- What is behaviour change design and why it is important?
- How to frame behaviour change design challenges.
- How to use practical tools and methods to sense-make and investigate the context for behaviour change design.
- How to design a behaviour change intervention using the COM-B model of behaviour change.
- Designing & iterating interventions for Change using EAST principles.
- How to generate a hypothesis of change to building, testing and improving behaviour change interventions.
Other course information
- It’s run in a small group, with an average size of 15 people
- The course includes some group working (please do include any additional needs in relation to this on the accessibility survey)
- You’ll have the opportunity to ask questions and receive feedback from our experienced team
- The format is approximately 60% theory and 40% practice
- We’ll share course materials afterwards, together with recommendations for further reading
- We also offer 1-2-1 mentoring sessions following the course to provide additional support specific to your work context
Who should come on this course?
- Those interested in bringing understanding of behaviours into their work
- Those who are keen to learn practical ways to shift behaviours to sustainable ones.
Do you want to learn as a group?
We can also deliver this course to your team, either online or in person, visit our in-house training page for more information.
*We want to make sure our courses are available to everyone, so please get in touch with us about a free place if you are unemployed, on maternity leave or on a very low income.
But wait… what is behaviour change design?
Behaviour change design draws from cognitive, social, evolutionary psychology and behavioural science, blending the rigour of science with the empathy of design to take a user-centred approach to find out why people do the things they do and how we can use design experimentation to shift behaviour.