Making Sense of Service Design
This course introduces you to the fundamentals of service design and how it’s driving change within government, public and social sectors. You’ll learn how to apply tried and tested techniques from our experience of designing and implementing services.
What you’ll learn
- Introduction to Service Design
- User needs for service development
- Inclusive and diverse user research
- Service blueprinting
- Journey mapping
- Defining user groups and scenario mapping
- Service proposition development
- Prototyping services
Other course information
- It’s run in a small group, with an average size of 15 people
- The course includes some group working (please do include any additional needs in relation to this on the accessibility survey)
- You’ll have the opportunity to ask questions and receive feedback from our experienced team
- The format is approximately 60% theory and 40% practice
- We’ll share course materials afterwards, together with recommendations for further reading
- We also offer 1-2-1 mentoring sessions following the course to provide additional support specific to your work context
Who should come on this course?
- Those new to Service Design looking to gain confidence and learn best practice
- Those looking to move into Service Design from related fields such as Customer Experience Design or User Research
- Those who work closely with Service Designers as part of their roles (for example Business Analysts (BA)s and service improvement teams).
What do people say about this course?
“Reading about Service Design beforehand made it seem very dry, but the sessions were lively, thought provoking and very creative. I enjoyed the balance of information and activity.”
“The sessions were super friendly, well paced and with really engaging content so were a real treat to be part of.”
Do you want to learn as a group?
We can also deliver this course to your team, either online or in person, visit our in-house training page for more information.
*We want to make sure our courses are available to everyone, so please get in touch with us about a free place if you are unemployed, on maternity leave or on a very low income.
But wait… what is Service Design?
Service Design is a user–centred process that takes into account how all parts of a service work together, to meet the needs of the people that use it, and the organisations that deliver it. It’s much more than sticky notes and high fives. It gets to the root of systemic and complex problems, and provides the tools and methods to deliver and drive sustainable change.