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Meet the NEC Digital Studio Team at the SD in Gov Annual Conference

We’re excited to be part of Service Design in Government (SDinGov) this year as sponsors, speakers, and exhibitors. The event takes place at the John McIntyre Conference Centre in Edinburgh from 17–19 September 2025.

Business professionals engaged in conversation at a networking event, exchanging ideas and building connections.

Now in its 12th year, SDinGov brings together the international service design community to explore how public services can be better designed and delivered. NEC Digital Studio will be exhibiting across all three days and hosting a speaker session on Day 3 of the conference. 

Making Data Human: Enhancing the Power of Data Through Design 

Join our speaker session on Day 3, Friday 19th September, from 12:30 to 13:15, where Amber Polley and Tom White from NEC Digital Studio will lead a 45-minute discussion on the role of design in data-led transformation. 

As digital transformation in the public sector becomes increasingly data-driven, there’s a risk that the people using these services are sidelined. This session will explore how to avoid that, by combining data and design to create services that work in practice, not just on paper. 

Drawing on real examples from NEC Digital Studio projects, Amber and Tom will share insights on how designers can navigate data-centric environments, work effectively with technical teams, and ensure that digital transformation remains grounded in lived experience. 

Participant takeaways: 

  • Insights on navigating the realities of working as a designer in data-led projects 
  • Perspectives on how to make data-centric projects more human 
  • Reflections on what might be needed for the future of data-led projects to achieve user-centred digital transformation (and why design is so important to this)! 

Find out more about SDinGov and book your ticket here.

About NEC Digital Studio 

At NEC Digital Studio, we’re experts in user-centred research and design, connecting deep strategic thinking with design to tackle the most complex challenges. Find out more on ourResearch and Design webpage.  be more effective, sustainable and inclusive.